G.M.G. Mega Store
The main problem of this project was to create a setting and visibility as well as facilitate the search for 11,000 video cassettes, yet at the same time, connect this space with the collective imaginary world of which cinema has always been a principal element. The long entrance tunnel is transformed into a long bridge that rises and falls, taking us from the street to the inside of the shop (from reality to fantasy), which is divided on the two floors that surround a large white screen, on which the word cinema has been reproduced in many sizes, a metaphor of the screen yet at the same time visibile poetry, a declaration of love for the cinematographic arts.
City   Firenze - Italy
Completion   1999
GMG Mega Store